What Is a Basic Business Intelligence Dashboard?

A plain-English walkthrough of what our $399 Basic Dashboard package actually includes, with a real example, so you know exactly what you're buying.

Most small businesses aren't short on data. They're short on information — a clear answer to "what is actually happening in my business right now?" That's the problem a Business Intelligence (BI) dashboard solves, and it's exactly what our Basic Dashboard package ($399) is designed to deliver.

A real example

Imagine a small retail company sends us an Excel file of their sales: date, product, category, quantity, sales amount, cost, and region. They tell us:

"We have all this sales information, but we don't really know which products and regions are performing best."

That's a BI problem. Our job isn't just to make attractive charts — it's to turn that raw spreadsheet into information management can actually use to make decisions.

The finished dashboard might show
$125,000Total Sales
$48,000Profit
3,800Units Sold
38.4%Profit Margin
And visualizations for
  • Monthly sales trend
  • Sales by product
  • Sales by region
  • Profit by category

What's included in the Basic Dashboard ($399)

Our Basic Dashboard package is intentionally focused, so it stays fast to deliver and affordable:

  • One simple data source (for example, one Excel or CSV sales file)
  • Your core KPIs, defined together with you
  • One dashboard page
  • Basic, easy-to-read visuals
  • One round of revisions

Good dashboard design: less is more

A dashboard packed with fifteen charts, a dozen colors, and nine KPI cards isn't a better dashboard — it's a confusing one. A good Basic Dashboard is designed so an executive can understand the most important information within seconds.

Is the Basic Dashboard right for your project?

Here's a quick way to self-check before you get in touch:

The Basic Dashboard is a good fit if...

  • Your data lives in one file (one Excel or CSV export)
  • You want one clear dashboard page
  • You need standard KPIs like revenue, profit, margin, and units sold

Consider Intermediate or Professional if...

  • Your data is spread across multiple systems (CRM, accounting, inventory)
  • You want automatic daily refresh and live connections
  • You need multiple dashboard pages or advanced modelling

Either way, that's a completely normal thing to figure out together — during your free consultation, we'll look at your data and confirm which package genuinely fits before any work begins.

Not sure which package fits your data?

Get a free 30-minute consultation. No cost, no obligation.